How to Fascinate: Captivate People in 9 Seconds or Less

In this course, Sally Hogshead presents her fascination philosophy and “personality matrix” of the 49 personality archetypes that a person can have. She puts forth her argument, as supported by in-depth research of more than 150,000 personality profiles, that each individual can “fascinate” the world around them in their own special way. Furthermore, if each person knows their primary personality “triggers,” they will be able to use them to their advantage in the world of business, personal relationships and beyond. By the same token, each person must know what their “dormant personality” trigger is, because that is the one that makes work–and life in general–difficult, unenjoyable and exhausting.